Do you remember your reaction when you learned that VPD had been named Transporter of the Year?
Steven De Bruyn: "Joy, disbelief, pride, a bit of nervousness to appear on stage in front of so many people from our industry... There were a lot of different emotions that went through my mind at the same time. We spent a lot of time on our application, and I was happy with the result.
I felt that even if we didn't win the award, we would still be very close. It was a very nice evening: the winner of the 'Transporter of the Year' category is only announced at the end, after the other secondary categories. From 5 candidates, we went to 2, and then I suddenly saw VPD appear on the big screen as the winner... "
What impact did this recognition have within VPD?
Steven De Bruyn: "A fairly significant impact, more than I would have imagined. Everyone was proud, happy, and enthusiastic because it is the highest distinction one can receive in the logistics sector.
It is also proof that our values: quality, sustainability, innovation, and flexibility are more than relevant and that we have taken the right direction. We celebrated this title in style with the staff and their families and received very nice congratulations from our clients."
QUALITY MARK
Do you think VPD's image has changed in the transport sector and beyond? In what way?
Steven De Bruyn: "I think so. It was especially the best possible platform to highlight our quality, flexibility, innovative character, and especially our vision of sustainability for a very large audience, as this awards offers great visibility. In any case, this title is a kind of quality brand that you carry with you."
Did the award lead to new business opportunities? If so, can you tell us more about it?
Steven De Bruyn: "Difficult to see what is the cause and what is the consequence. The fact is that suddenly everyone knew who we were, and this visibility and notoriety had a positive impact anyway.
We noticed that our website suddenly had more visitors and that our social networks had more followers. Prospects also contact us more often on their own because they have heard of our name."
SUSTAINABLE PROJECTS
Did the title of "Transporter of the Year 2022" open unexpected doors for VPD? For example, was VPD involved more quickly in sustainable projects because of this title?
Steven De Bruyn: "Absolutely. After the nomination, we were contacted several times by prospects and organizations to collaborate on sustainability issues. Suddenly, it became clear to a wider audience that VPD was doing a lot for sustainability.
We were already a member of the Green Deal in Flanders and now also of the Green Deal in Brussels. Since the ceremony, many other forums, working groups, and group discussions have been created. It's very nice to be considered a pioneer and a leader."
What is your message for the next Transporter of the Year?
Steven De Bruyn: "Congratulations, enjoy the moment and see this title as a confirmation of your successful business management!"